🫶🏼 The art of crafting your Brand Mission and Vision statements

10 kickass leading inspirations included.

Formulating a brand mission and vision statement can feel overwhelming, but using a structured framework makes it easier and more inspiring.

What’s the difference between the brand vision mission statements?

Brand Mission

Your brand’s mission defines what your business does, who you serve, and how you deliver value. It’s focused on the present.

Example: “To provide freshly brewed coffee and locally sourced snacks to bring joy to our community.”

Brand Vision Statement

Your brand’s vision statement describes the future you aim to create and the impact you want to have. It’s your aspirations.

Example: “To be the most loved coffee shop in every neighbourhood we serve.”

1. Apple

Mission

To bring the best user experience to customers through innovative hardware, software, and services.

Vision

To make the best products on earth and to leave the world better than we found it.

Banana

2. Google

Mission

To organise the world’s information and make it universally accessible and useful.

Vision

To provide access to the world’s information in one click.

Find it here

3. Microsoft

Mission

To empower every person and every organization on the planet to achieve more.

Vision

To help people and businesses throughout the world realize their full potential.

Really?

4. Tesla

Mission

To accelerate the world’s transition to sustainable energy.

Vision

To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.

Inspiring!

5. Nike

Mission

To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)

Vision

To remain the most authentic, connected, and distinctive brand.

Now we’re talking!

6. Amazon

Mission

To be Earth’s most customer-centric company.

Vision

To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.

Hmmm

7. Ikea

Mission

To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them.

Vision

To create a better everyday life for the many people.

Idea!

8. Starbucks

Mission

With every cup, with every conversation, with every community — we nurture the limitless possibilities of human connection.

Vision

To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles.

We also rarely get to explore Starbucks website

9. Coca-cola

Mission

Refresh the world. Make a difference.

Vision

To craft the brands and choice of drinks that people love, to refresh them in body and spirit.

Enjoyyyy

10. Paypal

Mission

To make sending and receiving money, selling, and shopping simple, personalised, and secure.

Vision

To democratise financial services to ensure everyone has access to affordable, convenient, and secure products.

Show me

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